Tag Archives: planning

How to measure your ROI in social media marketing

roi of social media

Investing money, or your time, in marketing is something that all businesses need to do from time to time. However, despite the fact that you need to invest this money, you still need to know that you are getting results from it. This is called the Return On Investment (ROI) and is something that every […]

Facebook Custom Audiences: Cold, Warm & Hot Traffic

cold warm hot audiences

Marketing your business on Facebook and attracting an audience isn’t always the easiest thing in the world. However, understanding who your cold, warm and hot audiences are and targeting messages to them specifically can maximise your efficiency in generating leads and reduce your cost per click . So, what are these audiences and why are they […]

How to set and achieve successful business goals

Smart business owners understand the value of goal setting, but figuring out exactly how to get there isn’t always as easy. This is especially true when it comes to new businesses, when the end goal feels so far away that you don’t even know where to begin. We often find that it’s easy to overestimate […]

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