Tag Archives: marketing funnel

2018’s business trends

As we approach the new year; let’s reflect on a few business trends – particularly marketing and social media trends that have been a hit in the year of 2018 and are projected to continue to be so in the new year of 2019. Marketing trends Marketing is an integral element of any business strategy due […]

Facebook Custom Audiences: Cold, Warm & Hot Traffic

cold warm hot audiences

Marketing your business on Facebook and attracting an audience isn’t always the easiest thing in the world. However, understanding who your cold, warm and hot audiences are and targeting messages to them specifically can maximise your efficiency in generating leads and reduce your cost per click . So, what are these audiences and why are they […]

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