Not Just Travel would have many offers that just didn’t end up reaching lots of people as they had wished. So they tried Facebook advertising and also tried to ‘boost’ their promotional posts (which we don’t recommend) themselves however had no luck and ended up wasting lots of valuable time and hard earned money.
They realised that they should let an expert like ourselves at Yahya Consultants do the heavy lifting for them. So we eagerly ran targeted Facebook Ad campaigns which got amazing results because we targeted a specific audience that we knew would almost 100% be interested in the offer we were advertising & guess what.. we were right thanks to Facebooks specific targeting options!
They were able to generate lots of interest and ultimately leads that took action and took Not Just Travel up on their offer. Of course the buying-decision process of such an offer which was of high-value would take longer than most buying-decision processes due to how much money the customer would have to part with. However, ultimately this meant that they obtained a 200% increase in their ROI due to the nature of the prices of the packages.