Engagement/Awareness Campaign Objective

We wanted to start of by launching an awareness campaign to get people talking about the offer that was being advertised. Which had proven to be a success as there was lots of queries/questions/interest about the offer etc. All of that for only 0.07p cost per result!

Lead Generation Campaign Objective

After we gathered enough data from the enagagement ad, we were able to go ahead and launch a lead generation campaign where Not Just Travel got 50 quality leads for just £6.18 despite each lead potentially spending thousands on the holiday offer!