Category Archives: Social Media

How to turn your followers into customers

  Okay, so you’ve spent lots of time growing your social media audience, you post regularly, you’re getting the likes, comments and the engagement, but not the sales? Keep on reading to find out how you can turn your audience on Facebook & Instagram into avid, loyal customers. Lead Magnet Ads Why not start off […]

2018’s business trends

As we approach the new year; let’s reflect on a few business trends – particularly marketing and social media trends that have been a hit in the year of 2018 and are projected to continue to be so in the new year of 2019. Marketing trends Marketing is an integral element of any business strategy due […]

How to measure your ROI in social media marketing

roi of social media

Investing money, or your time, in marketing is something that all businesses need to do from time to time. However, despite the fact that you need to invest this money, you still need to know that you are getting results from it. This is called the Return On Investment (ROI) and is something that every […]

Facebook Custom Audiences: Cold, Warm & Hot Traffic

cold warm hot audiences

Marketing your business on Facebook and attracting an audience isn’t always the easiest thing in the world. However, understanding who your cold, warm and hot audiences are and targeting messages to them specifically can maximise your efficiency in generating leads and reduce your cost per click . So, what are these audiences and why are they […]

Content Marketing – How to get it right?

content marketing

We all know what the most important thing about digital marketing these days is right? That’s right. Great content! Within content marketing, it particularly involves blogs, vlogs and podcasts. Essentially Content Marketing is about storytelling which can be done in many forms but we’ll focus on a few for this blog. You cannot just post […]

World Cup Social Fertility?!

The World Cup…. We meet again! Did you know that with 40% of the world fast asleep whilst games are being played this year in the World Cup; many consumers are most likely going to need to seek alternative ways of watching the game. What are these ‘alternative ways’ we speak of?! Social media of […]

5 tips on Social Media Success!

Social media tips

Getting Social Media right is challenging for many businesses. Where to start? What to post? How long to spend on it? Lots of questions, plus the fact that us small business owners don’t have enough time in the day as it is. But once you get going, and see the results, you’ll never look back- […]

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