SITUATION
Buggy Pitstops problem was that they were not generating enough awareness, engagement or new leads (customers) as they would have liked to. Their current customers that they already had were not being retained effectively enough, as there were no concrete strategies for this in place. Anyone that BPS came across were amazed at the Buggy repairs and cleaning service and how unique it is however not enough people knew about them!
SOLUTION
So the solution was to run multiple targeted and retargeting Ad campaigns in order to reach BPS target market as there is a known massive audience of mothers on Facebook that are looking for a service just like Buggy Pitstops. Another solution was to also to emphasize the fact that BPS was a monopoly at one point and till this day remains a top player in the industry. We also strategised collectively to advertise a monthly Buggy Wash event which was essentially the BPS service at discounted prices. This was an initiative to retain current customers and to also attract new customers and keep them coming back in the future too. A win-win.
RESULTS
BPS generated an increase of 136% in awareness/engagement within the first few weeks of launching their Facebook Ad campaigns; which in most cases led to lead generation. They achieved a whopping 50% increase in their conversion rate as a result. Anyway let me stop babbling and I’ll let the screenshots below do the talking. These are results from just a few weeks!
