How to turn your followers into customers

  Okay, so you’ve spent lots of time growing your social media audience, you post regularly, you’re getting the likes, comments and the engagement, but not the sales? Keep on reading to find out how you can turn your audience on Facebook & Instagram into avid, loyal customers. Lead Magnet Ads Why not start off […]

How to increase your website traffic

Before you go ahead and read the rest of this blog on how to increse your website traffic, it’s important to determine exactly where you stand right now. So, if you haven’t done so already, set your website up on a Google Analytics account.. ASAP. It will provide you with loads of useful data such […]

The importance of Facebook video Ads

We all love a good ol’ video. I mean words and pictures are all well and good, but when it comes to videos – we cannot deny that they are the king of digital content. They speak a million words, forget a thousand words! If done correctly of course. Because we are moved by action; […]

2018’s business trends

As we approach the new year; let’s reflect on a few business trends – particularly marketing and social media trends that have been a hit in the year of 2018 and are projected to continue to be so in the new year of 2019. Marketing trends Marketing is an integral element of any business strategy due […]

How to measure your ROI in social media marketing

roi of social media

Investing money, or your time, in marketing is something that all businesses need to do from time to time. However, despite the fact that you need to invest this money, you still need to know that you are getting results from it. This is called the Return On Investment (ROI) and is something that every […]

Facebook Custom Audiences: Cold, Warm & Hot Traffic

cold warm hot audiences

Marketing your business on Facebook and attracting an audience isn’t always the easiest thing in the world. However, understanding who your cold, warm and hot audiences are and targeting messages to them specifically can maximise your efficiency in generating leads and reduce your cost per click . So, what are these audiences and why are they […]

How to set and achieve successful business goals

Smart business owners understand the value of goal setting, but figuring out exactly how to get there isn’t always as easy. This is especially true when it comes to new businesses, when the end goal feels so far away that you don’t even know where to begin. We often find that it’s easy to overestimate […]

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