Everyone is searching on Google
Google handles 2+ trillion searches per year. That’s over 5 billion searches per day! Crazy!
All of us Google the answer to our questions all the time! You’d be lying if you said you didn’t. Your business product/service could be the solution to peoples problems!
Anyone who comes across your ad whilst searching is likely to already be interested in what you have to offer, and so paying when they click your ad is usually worth the money.
FAST, TRANSPARENT RESULTS
Google is one of the best tools for lead generation with highly targeted Ads enticing leads to take desirable action by filling in forms, making calls to your business etc. usually resulting in quick results = conversions.
Google can send your business a huge amount of traffic daily depending on the budget of course. The higher the traffic, (we recommend £10) the more traffic your ads will receive and in return the more leads will likely to be converted.
Businesses can measure results such as Ad impressions and clicks comparing this with business sales and revenue so you can easily measure what is going on at all times, in a very simple format. Google makes it a seamless process for businesses.
Builds brand awareness as well as conversions
The Google Ads search network allows you to consistently reinforce your brand name, service/product offering, values etc entrusting your prospects which will ultimately earn you loyal customers.
You can essentially ensure your business is found by potential customers on Google at the precise time they are searching for what you have to offer by use of targeted ads & keyword bidding.
Google Ads allows you to choose particular keywords people will most likely be searching for to create brand awareness, and sends them to a relevant page on your site (landing page), in order to get the best chance of conversion.
FLEXIBLE MARKETING PLATFORM
Google Ads is suitable for all types and sizes of businesses. Regardless of your line of business, Google Ads will definitely be of use to your business ensuring leads.
Customised campaigns allow you to target users in different locations, using different devices, browsing on different websites, at different times of the day etc. You get the drift huh? Impressive or no?
You can limit your daily ad spend. You can also see exactly how your budget has been spent, and improve your budgeting going forwards.