Everyone is on Facebook
According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile.
Facebook users spend an average of 40 minutes on the platform per day.
Remember this is on average – a lot of us spend way more time on Facebook!
People of all ages are now interacting and engaging with brands on Facebook.
Targeting is specific
You can target your ads to people based on their behaviours, interests, demographics, age etc.
There are ad targeting options that can tap into your target markets recent purchase behaviours.
Another targeting option is to use lookalike audiences. These are made up of users similar to your current customers, meaning there is no need to guess demographics if you lack this information.
Ad options are amazing
It is known that facebook advertising is the most targeted form of advertising. You can select from photo ads, video ads, carousel ads, slideshow ads, collection ads and messenger ads. However it is known the video ads are the most popular.
You can actually edit your ads whenever you want. Let’s say that you accidentally upload your advert with a typo or you decide to change the text you already have in the advert; that can easily be done by just clicking onto edit post.
Facebook promotes brand awareness & engagement
Targeting relevant demographics will encourage engagement from the ads that you promote and will almost guarantee likes, comments and shares.
The more engagement you have with your prospects the stronger the connection/relationship; which will most likely convert your prospects into leads.
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing.