Think about it… Whenever you want information about a company, product or service, isn’t your first move to whip your phone out or hop onto your laptop to see what you can find out about it on the internet? The answer from most of us, is, a great big whopping, YES. and what are we most likely looking for when we surf the web? That’s right- we’re usually looking for a website. Therefore, not having some sort of searchable website, means that your business is ‘digitally invisible’ and your potentially missing out on a lot. Let’s dive in and talk about the main reasons as to why you SHOULD invest in a website.
Accessibility
One benefit of having a website is that it doesn’t have opening and closing times like a psychical shop has which means that your website can be visited at anytime and anywhere. In addition, if you have a product based business, having a e-commerce website allows you to tap into the online market which accounts for £1 for every £5 spent on the highstreet.
Develop credibility
Not only do you get to promote your products and/or services on a different platform, but it also allows you to show off your brand image and personality too. By investing in a well designed website you’re able to build credibility and familiarity with the customer expressing who you are, what you do and why they should trust you enough to buy from you. In this modern era; businesses are now expected to have websites. Not having a high quality website, can seriously ruin the brand image you want to portray.
Your competitors have one
If your competitors have a website and are functioning online and you’re not then we have a serious problem on our hands. Not only are you giving away potential sales to other businesses but you’re missing out on a substantial opportunity to grow your business. Don’t be the last in the race, get those customers and make sure your website is a higher quality website than theirs is. No mercy!
Relationship building
Consumers use websites to get information or carry out an action. You can use this opportunity to communicate with our prospects by featuring details on your site or contact information so that they can get in touch. You can develop relationships with your prospects by replying to queries quickly, producing information that they want and by investing in website tools such as forms, surveys and questionnaires to generate feedback. Give your customer a chance to voice their thoughts to help you improve and grow your business.
So, no matter what type of business you have, a website remains a key aspect of the digital transformation process. You wouldn’t run a business without a phone right? So why risk running it without a website?
