Successfully growing your business online via powerful advertising tools such as Facebook & Instagram; is directly related to your ability to collect, analyse and utilise data efficiently. Everything we do online is recorded as a data point and if your business can use and learn from the audience data available to them, you will be able to create strategies targeted at the right audience; solely based on fact, rather than opinion. Not many businesses have cracked this method, and implementing such strategies will cast you miles ahead of your competitors.